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  • Whatsapp Marketing now available on afrus

What if you had a
platform to develop
all your fundraising strategies and
captivate your donors in one place?

afrus is the flexible, intelligent, and multichannel platform that provides you with all the tools your organization needs to develop your donor community.

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Develop all your strategies to grow your donor community in one place.

It has never been easier to receive donations on your websites.

afrus: A suite of tools and features to develop all your fundraising strategies.

Start collecting donations
ONE-TIME, MONTHLY, and ANNUAL donations online quickly and effectively.

We simplify the process so you can focus on your cause while we take care of the technology.

Don't invest TIME, MONEY, and TEAM en
in integrating different platforms to develop your Fundraising channel. (Fundraising) in
afrus you have everything in one place.

The old and wrong way

Traditional integration system.

  • Complex website integrations.
  • Managing different payment
    platforms and CRMs.
  • Manual files, and a donor management system that consumes time and resources.

Our solution

All-in-one platform, ready to use, with quick adoption that provides you with the essential tools to develop your Fundraising strategies.

  • Payments and Recurrences:
    Offer different payment methods
    to your donors.
  • Donation Forms:
    Easy customization,
    responsive design.
  • CRM and Donor Management:
    Unified information,
    more effective actions.
  • Communication Automation:
    Automatic messages that connect.
  • Analytics and Dashboarding:
    Clear data for intelligent
    decisions.

With afrus, you provide your
donors with the best
experience.

Raise 5X
more with our form that allows your donors to make their donation in 3 simple steps without leaving your website.

Having different campaigns and
forms allows you to measure your
actions and make strategic
decisions for the future. 

The more donation points you have, the more options your donors have to support your various causes.

  • All languages and currencies
  • RECURRING Donations

Receive ONE-TIME, MONTHLY, or ANNUAL DONATIONS. Our platform automatically detects the donor's IP, allowing you to configure forms in any language and currency. Ensure a localized and accessible experience for each donor, regardless of their location. The more donation points you have,
the more options your donors have to support your various causes.

  • Custom fields
  • Customize your forms

afrus allows you to create custom fields to collect the information you need. Keep in mind that a simpler form can improve conversion rates, so choose the data you request wisely.

  • Different payment methods
  • One-time and recurring donations

afrus integrates with more than 20 payment gateways in over 13 countries, offering your donors the freedom to choose their preferred method. This flexibility allows for a smoother and more convenient donation experience.

Don't forget to say thank you!

Create your thank you pages in AFRUS and start
customizing your donors' experience with your organization.

Your most advanced
donation forms.

Start transforming your
social impact in just
one week.

More than 50% of donors
abandon donation
forms due to the number
of steps required.

This is the experience your donors have with afrus.

Your donors will process their donation
without leaving your website.

How do I integrate my forms into my website?

  • Simply copy and paste the code into your web page editor.
  • They automatically adapt to all devices (Web, Mobile, Tablet).
  • Easy implementation no coding knowledge required.
  • Unlimited forms.

Different forms for your strategies.

LEAD Forms:

At afrus, we understand that every contribution matters and that maintaining a close connection with donors and volunteers is essential for the success of campaigns. Lead forms are a fundamental tool for all your lead generation, prospect, or potential donor strategies.

DONATION Form:

Donation forms are essential for the success of campaigns at afrus. Capturing accurate and detailed information from donors allows you to not only ensure that funds are used effectively and transparently but also to personalize communications and properly acknowledge support for your donor acquisition strategies.

Over 20
integrated
payment gateways.

afrus integrates with various
payment gateways, which are responsible for processing the donation and transferring the money to your bank account.

What do Netflix, Spotify, and your NGO have in common?

Have you ever wondered how
companies like Netflix and Spotify manage to attract and retain millions of subscribers?

The answer is simple:

PERSONALIZATION

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Imagine being able to apply the same strategy in your
Organization and gain committed donors
to your cause.

With afrus, you can:

Segment, personalize, and automate your
communications.

Increase donor retention with relevant content.

Adapt to the needs and preferences of your donors.

Create scoring for your donors and know their level of commitment to your cause.

Connect with your donors through different channels.

Mail

Effective and direct
communication.

Whatsapp

Instant connection, global reach.

SMS

Direct messages, immediate impact.

At afrus, you have all the tools your organization needs to grow your donor community.

All in one place.

Centralization of Data in a Single Dashboard

  • Unified and Powerful Data
  • In-depth Analysis of Strategies
  • Clear and Actionable Results

CRM

  • Detailed Donor History
  • Personalized Communication with Scoring
  • Strengthened Relationships with Emails

Event and Interaction Engine

  • NEWSLETTERS
  • AUTOMATION
  • AUTORESPONDERS
  • WHATSAPP MARKETING

Email Sequences and Scoring (Points).

  • Automated and Personalized Communication
  • Effective Follow-up with Donor Scoring
  • Strategic and Measurable Interactions
  • Decision Tree

KPI & Financial Engine

  • Comprehensive Global Reports
  • ROI and Payback Analysis
  • Financial Indicators and Fundraising Map

Donation Certificates

  • Automation in Sending Certificates
  • Effective Donor Recognition
  • Simplified Gratitude Management

Integrations

  • Compatibility with Multiple Platforms
  • Versatile and Efficient Integration
  • Optimization of Interactions and Results

Project Development

  • Custom Creation with afrus API
  • Custom Special Platforms
  • Innovation and Expansion of Services

Smart Recurring Billing

  • Increase the effectiveness of your collections
  • Customize the collection dates
  • Optimize the attempts and retries

All people, when we encounter a brand, product, service,
or CAUSE, start as complete strangers, and in the end, we find ourselves loyal, empathetic, or even in love.

Discover our methodology to
transform your donors from strangers to
influencers.

afrus is an acronym that represents the methodology we teach to model the donor lifecycle and all the strategies your organization should implement to guide them through the different stages: from acquisition to retention.

This journey is akin to any sales conversion funnel or similar to a process of falling in love.

At first, they will be strangers, but depending on your strategies, you can turn them into advocates for your cause. Each person who interacts with your organization will become a leader for all your campaigns.

A

Acquire
Followers

Leads or prospects who provide their details: NAME, EMAIL, PHONE.

You always start with value generation strategies where you offer your donor valuable content (e-book, guide, webinar, etc.) in exchange for their information.

F

First
Donation

Send emails, share testimonials, and design various activities to encourage your leads to make a one-time donation.

R

Recurring
Donors

Encourage your donors to empathize with your cause and become partners in your organization through a monthly donation.

U

Upgrade

Seek additional support for your campaigns, identify major donors, legacies, or bequests, and develop corporate partnerships by engaging employees from various companies.

S

Socialize

If you did everything right, each person who interacts with your organization will become your influencers, advocates, and champions of your various causes. They will use word-of-mouth to spread awareness about your different causes.

afrus is used by over 200 organizations in
more than 12 countries in Latin America, the United
States, and Europe.

15+

Countries
that prefer us

4000+

Donation
Campaigns

4.8/5

Top-ranked
on Capterra

What if your
organization had 1,000
donors per month?

You could increase your impact.

Allocate more funds to new projects.

Invest in digital advertising to reach new audiences.

Expand your team.

Average donation

10 USD/month

1 Donor

120 USD

x year

10 Donors

1.200 USD

x year

100 Donors

12.000 USD

x year

1.000 Donors

1.200.000 USD

x year

Diversify your income by developing the individual donor channel with afrus.